Why Video in Advertising is More Important Than Ever

Philippe Quillery
Aug 14, 2024By Philippe Quillery

In the digital age, video content has become a cornerstone of effective advertising. With the rise of social media platforms, streaming services, and the shift to mobile-first consumption, video is now a crucial element in engaging audiences and driving results. For ad agencies and brands, understanding the growing importance of video in advertising is essential to staying competitive and relevant.

At The Pixel Smiths, we recognize the power of video and how it can transform advertising campaigns. In this post, we’ll explore why video is more important than ever, backed by compelling statistics that highlight its impact.

The Rise of Video Content Consumption

The way people consume content has changed dramatically in recent years, and video is at the forefront of this shift. Here are some key statistics that illustrate the growing dominance of video:

- By 2024, online videos are expected to make up more than 82% of all consumer internet traffic—15 times higher than in 2017 (Cisco).
- 54% of consumers want to see more video content from a brand or business they support (Oberlo).

These numbers make it clear that video is not just a trend—it’s the future of content consumption. As consumers increasingly turn to video for information, entertainment, and purchasing decisions, brands must prioritize video in their advertising strategies to meet audience expectations.

live video content online streaming marketing concept.

Video Drives Engagement and Conversion

One of the main reasons video is so powerful in advertising is its ability to engage viewers and drive conversions. Video content is inherently more engaging than text or static images, making it an ideal medium for capturing attention and conveying messages effectively.

- Video marketers get 66% more qualified leads per year (OptinMonster).
- Including a video on a landing page can increase conversion rates by up to 80% (Unbounce).
- Marketers who use video grow revenue 49% faster than non-video users (Vidyard).

These statistics demonstrate that video is not only effective at attracting attention but also at converting viewers into customers. Whether it’s a brand story, product demo, or testimonial, video can communicate complex ideas quickly and persuasively, leading to higher engagement and better results.

Social Media and the Video Revolution

Social media platforms have played a significant role in the explosion of video content. With platforms like Instagram, TikTok, and YouTube becoming dominant forces in the digital landscape, brands must adapt their content strategies to include video.

- Social media posts with video have 48% more views (HubSpot).
- 92% of users watching video on mobile will share it with others (Wordstream).
- On Twitter, video tweets are 6 times more likely to be retweeted than photo tweets (Twitter).

Social media’s emphasis on video presents a unique opportunity for brands to reach and engage with their audience in real-time. By creating compelling video content tailored to each platform, brands can boost their visibility, foster community engagement, and drive meaningful interactions.

Online movie stream with smartphone. Woman watching film on mobile phone with imaginary video player service.

Mobile Video Consumption is Booming

With the widespread adoption of smartphones, mobile video consumption has skyrocketed. Consumers are watching more video on their mobile devices than ever before, making it essential for brands to optimize their video content for mobile viewing.

- Mobile video consumption rises by 100% every year (Insivia).
- 70% of YouTube video consumption happens on mobile devices (YouTube).
- Over 75% of all video plays are on mobile devices (eMarketer).

These statistics underscore the importance of creating video content that is mobile-friendly. Brands must ensure that their videos are not only optimized for smaller screens but also tailored to the viewing habits and preferences of mobile users.

The Future of Video in Advertising

As we look to the future, the role of video in advertising will only continue to grow. Emerging technologies such as augmented reality (AR), virtual reality (VR), and interactive video are set to revolutionize the way consumers experience and engage with video content.

- By 2025, the video streaming market is expected to be worth $184.27 billion (Grand View Research).
- Live video is expected to account for 17% of internet video traffic by 2024 (Cisco).
- Interactive video content generates 47% more views than traditional video (Vidyard).

These trends highlight the need for brands to stay ahead of the curve by experimenting with new video formats and technologies. By embracing innovation and investing in high-quality video production, brands can ensure that they remain relevant and competitive in an increasingly video-centric world.

Final Thoughts

Video has become an indispensable tool in the modern advertiser’s toolkit. Its ability to capture attention, convey messages effectively, and drive engagement makes it a powerful medium for brands looking to connect with their audience and achieve their marketing goals.

At The Pixel Smiths, we specialize in creating high-quality video content that resonates with audiences and drives results. Whether you’re looking to produce a brand video, a social media campaign, or an interactive experience, our team has the expertise and creativity to bring your vision to life.

As video continues to dominate the digital landscape, now is the time to invest in video advertising. Partner with The Pixel Smiths to harness the power of video and elevate your brand to new heights.